According to a study by a leading real estate services firm, Dubai has emerged as the top hotspot for branded homes in the world in terms of current supply and pipeline, as the number of high net worth households in the UAE is expected to grow by 22%.

While growth in the global branded residential sector is expected to continue, the Middle East will be led by pipeline growth.

Egypt, Saudi Arabia, Cyprus, Qatar and Costa Rica have all seen growth in excess of 300% by the current size of the planned supply of branded residences.

The branded residential sector has grown by more than 150% over the past 10 years and the pipeline for branded residential remains strong going forward.

Today, there are 640 programs, accounting for nearly 100,000 units, operating on every continent except Antarctica.

Supply levels are expected to exceed 1,100 plans by 2027, almost double current levels, the report said.

"After several years of development, the branded residential sector has proven resilient and able to adapt to adverse market conditions, providing buyers with security and reliable quality and attractive returns for developers and brands. With a strong, geographically diverse pipeline and the continued commitment of developers and brands to the sector, the sector will continue to expand in the near term," said Riyan Itani, global head of residential development consultancy at Savills.

The Middle East and Asia Pacific are growth hotspots, both in terms of pure economic growth and wealth creation, and are attracting more interest and development from global brands.

Over the past decade, planned supply levels in these regions have increased by 400% and 216% respectively.

Across the Middle East, current supply is expected to increase by 86% by the end of the forecast period.

Central and South America (71%) follow in terms of supply growth, with Europe (55%%%) completing the top three fastest growing locations.

The U.S., UAE, Vietnam and Mexico are expected to add the most programs by pipeline volume - more than 30 programs in each country over the forecast period, with the U.S. expected to add more than 70 programs.

"Over the past five years, North America has seen the highest growth rate in terms of the number of HNWIs (53%), followed by the Middle East (34%) and Asia Pacific (31%).

This is consistent with our observation of the strongest growth in the number of branded homes over the same period," said Swapnil Pillai, Associate Director of Savills Middle East Research.