UAE - Leading UAE-based developer Damac Properties has announced the launch of its new 25-storey luxury tower, Elegance Tower, in Downtown Dubai.

Designed by renowned designer Zuhair Murad, the tower features 827.21 square feet of one-bedroom apartments and 1,379.61 square feet of two-bedroom apartments with elegant white and gold interiors.

Located in the heart of the bustling city, just a short walk from the Dubai Mall, the building offers the best views of the city, including views of Za'abeel, the Dubai Canal and Burj Khalifa.

"We continue to responsibly bring unique products to market and Elegance Tower stands out for its beautiful design, luxurious product and unparalleled central location," said Niall McLoughlin, Senior Vice President of Barley Properties.

Demand has been high and we have been overwhelmed by the interest of our customers - many of whom are repeat customers who trust our brand and love our product," he said.

The uniqueness of the tower is the "secret" door to all units, which appears as a decorative shelf in the living room but leads directly to the master bedroom, giving the residence privacy and exclusivity," he added.

The interior reflects the style of the Zuhair Murad brand. The world-renowned fashion designer, who is well known among top celebrities, collaborated with Damascus Properties on the interior design.

The renowned real estate developer is no stranger to brand partnerships, having worked successfully with world-renowned brands such as Fendi, Versace, Cavalli, Paramount and de Grisogono.

The tower showcases its facilities with a swimming pool overlooking the Dubai skyline, a pool bar, a sunbed area, a lagoon, a children's play area and a fully equipped gym.