The Mohammed bin Rashid Housing Foundation announced the launch of its "Innovative Investment Strategy" aimed at enhancing the quality of life in its residential projects while fostering strong partnerships with the private sector.

The strategic objectives of the new investment plan include marketing the Foundation's assets, providing investment opportunities in residential areas, diversifying investment areas, and identifying new sources of income to achieve financial sustainability. The strategy also focuses on strengthening public and private partnerships to grow the housing sector.

Mohammed Hassan AlShehi, assistant executive director of the housing sector, said: "At the Mohammed bin Rashid Housing Foundation, we are actively pursuing innovative strategies to diversify our portfolio and cultivate new revenue streams. We are committed to improving the standard of living in Dubai by adopting a progressive collaborative model with our esteemed private sector partners. These initiatives reflect our commitment to enhancing sustainable growth in the housing sector while fostering a prosperous future for all community members."

He added: "The Foundation offers diversified investment opportunities, including leasing commercial and investment space within residential projects, building partnerships to strengthen housing services and investing in the Foundation's assets. Through our new investment strategy, we aspire to attract a broad range of partners, including asset and facility management service providers, retailers, real estate developers and investors. By facilitating these collaborations, we aim to ensure the successful implementation of our initiatives."

Initial results of the strategy show promising signs, as the foundation has already established three partnerships with the private sector to invest in its assets, with five scheduled investment projects planned between 2023 and 2024. In addition, 18 potential investment areas have been identified in residential projects and four partnership models with the private sector have been approved to develop the housing system.

The foundation has created an investment portal that allows investors to explore available opportunities. This initiative promotes transparency and collaboration with the private sector. The foundation's new strategy prioritizes diversification of revenue sources and strengthening partnerships with the private sector to drive growth and development in the emirate's housing sector.