Dubai, UAE - Ennismore, the fastest growing lifestyle hospitality company, has reached a major milestone in the growth of its branded residential business with the signing of SLS Residences The Palm Dubai, its first stand-alone development in Dubai, with Roya Lifestyle Development LLC.

SLS Residences The Palm Dubai will open in 2026 in a new standalone low-rise development offering approximately 113 luxury branded residences, including two, three and four bedroom properties and penthouses. Residents will be able to enjoy panoramic views of The Palm Jumeirah and the Dubai skyline and Beach Club, as well as full use of the exclusive clubhouse, infinity pool and fitness area. The property will have 13 flagship residences (2-4 bedrooms) on the ground floor, each with its own private garden.

Its 1,000 sqm private clubhouse will offer residents a dedicated wellness space with fitness facilities, changing rooms and treatment rooms; a lounge with private dining facilities; a high-end games and entertainment room and a children's club. The design and inspiration for SLS Residences at The Palm Dubai will be drawn from the beautiful movement of the waves, an idea of abstract shapes that is evident throughout the building.

SLS is home to an extraordinary lifestyle experience as well as a fun-filled atmosphere. Culinary art, dramatic interiors, subversive design and unexpected indulgences are at the heart of every SLS property, and SLS Apartments at The Palm Dubai is no exception. Collaborations with leading developers, architects, designers and chefs enable SLS to continue to anticipate, innovate and shape the future of luxury lifestyles.

Louis Abi Abboud, Chief Development Officer and Deputy Head of Middle East, Africa and Turkey at Ennismore, said: "We are delighted to partner with Roya Lifestyle Development LLC to bring Ennismore's first ever independently branded residential development, SLS Residences The Palm Dubai to the United Arab Emirates. This project will be the first at The Palm Jumeirah and combines the dramatic experience design of SLS with a unique culinary experience to bring an iconic luxury lifestyle brand to the market in a new way."

The Palm Jumeirah is one of the most striking areas of Dubai. SLS Residences at The Palm Dubai will inject a new signature luxury lifestyle for those seeking branded residences in this highly sought-after area. Strategically located at the top of the West Crescent, this new residential development allows residents to enjoy direct and exclusive beach access and impressive 360 degree sea views extending to the Downtown Dubai skyline and Dubai Marina. The Palm SLS Residences is centrally located to many of Dubai's key destinations, including Atlantis The Palm and Nakheel Mall at The Palm, making it an attractive investment for leisure and business travellers alike.

Rami Hussein, CEO of Roya Lifestyle Development LLC, said, "We are delighted to enter the Dubai market with our first project, a branded residence and partnership with SLS. We look forward to offering a range of properties to the market with a focus on quality finishes and world-class amenities. The SLS Residences at The Palm will be one of the unique projects in Dubai and a catalyst for Roya's legacy".

Roya Lifestyle Development LLC is a luxury real estate development company based in Dubai, United Arab Emirates. Established under the leadership of real estate industry professionals with over 30 years of experience, they are a strong partnership that has leveraged their extensive knowledge and expertise in Dubai real estate to successfully open the first SLS Apartments at The Palm Jumeirah.

Lifestyle is one of the fastest growing segments of the hospitality industry and Ennismore is leading the way with its 13 brands representing over 100 hotels in operation, with over 140 more in the pipeline, and over 190 restaurants and bars. ennismore has a strong focus on developing its branded residences within its lifestyle collective, with eight branded residences currently open, including Miami's Hyde Beach and Mexico's SLS Puerto Madero, with a further 20 branded residences in the pipeline globally, including SLS Cancun, SO/Uptown Dubai, Mama Shelter Dubai and Australia's Mondrian Gold Coast.Ennismore continues to expand in the Middle East, adding to its existing five operating properties with 23 properties, including 25hours Trojena, SLS Red Sea, Mondrian Abu Dhabi and Mondrian Riyadh Al Malga.

The SLS Residences at The Palm Dubai is being developed by Roya, whose vision, commitment and investment will make this excellent project possible. ennismore's role is that of licensee and operator of the SLS Residences at The Palm Dubai. Under these licensing agreements Roya is responsible for the development, marketing and sale of the project.