Dubai Holding Asset Management (DHAM) has an unwavering resident-centric approach to its residential portfolio and community building as a key driver of performance.

Strategically aligned with the Dubai 2040 Urban Master Plan, Dubai Holding Asset Management's 15-community residential rental portfolio aims to enhance well-being and provide residents with a high quality of life through community enhancement and engagement activities, cementing Dubai as a global destination for residents and visitors alike.

Dubai Holding Asset Management provides a range of strategically located housing from studio apartments to luxury villas for over 100,000 people.

Its assets include high-end living in Layan, Dubai Marina, Manazel Al Khor, City Walk and Bluewaters, family communities in Ghoroob Square, Ghoroob, Shorooq, Bayti Villas, Um El Sheif Villas and Remraam, and value communities in Al Khail Gate .

Ahmed Alsuwaidi, General Manager, Residential Communities, Dubai Holding Asset Management, commented, "The strong performance of our portfolio of 15 strategically important residential communities in 2022 is directly linked to our commitment to resident centricity. With over 5,000 new leases signed this year, in addition to a renewal rate of over 90%, the performance of our portfolio reflects the demand for quality, family-friendly housing in Dubai and is a testament to the booming Dubai real estate market."

He added: "Our strength lies in the diversity of our offering. We cater to the needs of residents at every stage of their lives, from young professionals to growing families and every demographic group, ensuring that everyone living in Dubai can find an ideal place to call home. Pioneering and upgrading digital solutions, enhancing public spaces and recreational facilities, and bringing in community retail partners in line with residents' needs - our commitment to residents' well-being has stimulated valuable growth in our portfolio, safeguarded our performance and helped cement Dubai as one of the world's most vibrant cities to live, work and play in.

An ever-richer community life

Dubai Holding Asset Management's diverse portfolio and people-focused strategy reflects the mandate of the Dubai 2040 Urban Master Plan, sharing the goal of improving the well-being and quality of life of its residents. Its strategically located communities are close to major roadways and transportation networks, providing sustainable and flexible mobility, while many include well-designed retail and entertainment offerings and landscaped areas.

To ensure that communities remain closely aligned with the program's directives, Dubai Holding Asset Management is investing in significant community improvement projects.

These projects include the introduction of state-of-the-art gyms, new sports fields and pet parks to encourage active living for the entire family, as well as enhanced landscaping and public spaces to meet the growing demand for open and green spaces.

By providing integrated, transit-focused residential communities that include vibrant green spaces and retail experiences, our portfolio epitomizes the emerging 15-minute city trend," said Alsuwaidi. Whether it's a beauty salon, daycare or tutoring center, dental office or grocery store, residents are guaranteed to have any of their daily needs and desires within walking distance - which benefits people's time and convenience as well as the environment."

Living Well

Dubai Holding Asset Management aims to provide a rich living experience and an inclusive community through community engagement programs and events." From the start of our stay, we do a lot for our residents. We regularly organize events and campaigns with our strategic partners to foster a strong sense of belonging and truly bring the spirit of community to life."

Dubai Holding Asset Management has launched a series of incentives in selected communities to motivate early lease renewals, including novel prizes such as a brand new SUV or trips to Paris and Istanbul, as well as a "Neighborhood Bike" program that gives out gifts on occasions such as Mother's Day and Ramadan.

In 2022, Dubai Holding Asset Management's residential communities also organized more than 60 community-focused events, attracting more than 40,000 residents in total. Events included home gardening workshops, outdoor family music gatherings, and dynamic celebrations such as Chinese New Year, Fawazeer nights during Ramadan markets and the holy month, Diwali, and Halloween.

One of Dubai Holding Asset Management's initiatives to enhance the resident experience was the launch of the DubaiAM app in February 2019.

A pioneer in the digital transformation of the real estate sector, the digital solution pioneers cheque-free digital rent payments and offers a range of convenient services, including maintenance requests, queries and bill payments, with 85% of individual residents already registered on the app.

In the coming year, the organization will continue its efforts to invest in and enhance the DubaiAM Life app by introducing a number of new features and enhancements.

New upgrades will enable tenants to reserve facilities such as sports fields and parks for personal use, integrate utility service providers for seamless registration, and a host of rich features focused on improving convenience and resident well-being.