The first project, PG Upper House, is now completed ahead of schedule with an expected delivery date of June 30, 2023.

Pure Gold Living has introduced a fresh approach to the region's real estate and construction industry, and the company is committed to delivering purely on time or ahead of schedule.

 Their first project, PG Upper House, is currently ahead of schedule with a delivery date of June 30, 2023.

The company's work ethic is a three-pronged premise, predicated on on-time delivery, attention to detail and the realization of dreams.

Putting aside the standard promises of success peddled in numbers and sales charts, Pure Gold Living brings the same dedication to quality, reliability and a guarantee of a worthwhile transaction that has marked the success of its parent company, the renowned retailer of pure gold jewelry, for more than three decades.

According to Karim Merchant, CEO of Pure Gold Living, the focus is on style, affordability and finish to ensure that the original promise remains unchanged.

"There will be no changes to the final product and no compromises at the expense of the purchaser. This is the legacy of Pure Gold, and so will this business. Our success is not about how much we sell or how fast we sell it. We entered into this not to be the biggest or the biggest, but to be the most prestigious and to fulfill the promise we made on the first day we signed the agreement."

Pure Gold Living will focus on delivering high quality, modern real estate projects that offer value for money and are attractive to buyers and investors alike.

Their first exciting project is PG Upper House, a residential tower in Al Furjan. The tower will specialize in one-bedroom and one-bedroom-cum-study apartments, built to the strictest modern standards.

Its amenities include a yoga room, infinity pool, children's pool and Jacuzzi, barbecue area, golf simulator and 24-hour security, making Upper House the ideal executive residence or the perfect upscale home for young couples or families and first-time buyers.

The open lounge concept adds to the ambiance, the apartments are equipped with state-of-the-art appliances and amenities, and floor-to-ceiling windows provide an inflow of 70 percent natural light throughout the unit.

 "We intend to revolutionize good living with a fresh strategy where the most important element is that each buyer gets what they pay for and what is promised to them on or before the day they expect it, ensuring that each home becomes a loving home," added Mr. Merchant.