On December 11, 2023, Mohamed Ali Alabbar, founder & chairman of Emaar Group, and Zhang Yue, Chairman of BROAD Group, jointly attended the signing ceremony of a comprehensive strategic cooperation agreement between Eagle Hills, the Abu Dhabi based private real estate investment and development company founded by Mr. Alabbar, and Broad Holon Co. Ltd. Others present at the ceremony were H.E. Zhang Yiming, Chinese Ambassador Extraordinary and Plenipotentiary to the UAE, Pan Xinyuan, President of Bank of China (Dubai) Branch, Zhou Zhuojun, Vice President of BROAD Group as well as representatives from China’s Yabuli Entrepreneurs Forum including Ding Liguo, Zeng Qiang...

Prior to the signing ceremony, the parties had already entered into agreement to collaborate on the world's first zero-concrete, factory-made pilot building project. The first batch of building modules will be manufactured in China and transported to the UAE for installation. Subsequently, a Holon plant with production capacity of tens of thousand square meters of Holon modules daily will be established in the UAE, servicing the entire Middle East. This ambitious move aims to revolutionize the construction industry in the Middle East by promoting de-concrete and low-carbon practices.

Left：Mohamed Ali Alabbar, Founder of Emaar Group

Middle：Zhang Yiming, Chinese Ambassador Extraordinary and Plenipotentiary to the UAE

Right：Zhang Yue, Chairman of Broad Group

Emaar Properties is the most profitable real estate group globally. Apart from being renowned for the Burj Khalifa in Dubai, it has gained immense prestige in the architectural field of residential complexes, apartments, hotels, etc.