Real estate developer Pure Gold Living has announced new residential projects to be launched this year following the early completion of its first project, the Dhs100 million PG Upper House.

These new projects involve an investment of Dh300 million and include two residential projects in prime locations in Dubai.

Karim Merchant, CEO of Pure Gold Living, the real estate arm of Pure Gold Jewellery Group, said the new residential projects in Al Furjan and Meydan will further enhance the goal of creating a value-for-money end-user community.

"PG One Al Furjan, the first site in this exciting community, hence the name, will be located just one minute from the Discovery Garden MRT station. The residential building will have studio, 1-, 2- and 3-bedroom duplexes, each with its own pool. The building itself will also have the largest infinity pool in the area in Dubai, as well as a number of other unique amenities that will be unveiled soon," Merchant said.

The developer has a commercial project in the pipeline at another prime location, he said." Each project is unique and has its own USP, and each will be defined by our solid foundation of on-time delivery, attention to detail and realization of dreams." The residential projects are expected to be completed within 36 months.

"As I said when I launched PG Upper House, trust is more important than superlatives like how much it sells and how quickly. Our success has been defined by on-time delivery, attention to detail and the realization of dreams, and these new projects will build on that solid foundation," he said.

Merchant said all 103 units at PG Upper House have been delivered in advance of the expected June 30 delivery date. Also completed and delivered at the same time were two retail stores.

PG Upper House includes one-bedroom and one-bedroom plus den apartments built to the strictest modern standards, he said. units in Pure Living's first residential project are priced from Dhs699,000, or about Dhs950 per square foot, while prevailing prices in the area are already over Dhs1,000 per square foot.

"By completing this project ahead of schedule, we have not only cemented our credibility in the market, but also set new standards in terms of reliability and confidence," Merchant said.

"These are the same values that have marked the success of our parent company, the renowned Pure Gold Jewelry Company, for more than 30 years. He added, "Pure Gold Living believes in making the buyer part of the equation from start to finish and providing a relationship based on real-time data, full transparency, and a renewed commitment to on-time delivery and no hidden costs.