MAG, the UAE's leading real estate developer, has announced the launch of Keturah Reserve, an exclusive and innovative Dh3 billion (US$816 million) luxury residential project in the Meydan development in Dubai.
Offering transformative living through spatial design, the project is the first residential project in the Middle East to immerse residents in nature through a "bio-living" concept that integrates nature into the built environment to improve the physical, mental and emotional well-being of its occupants.
MAG's statement said the project's amenities include expansive public spaces, an outdoor swimming pool, a men's and women's gym that helps develop the body's core and internal chi circulation, a spa, restaurants focused on non-processed organic foods that embrace and enhance a healthy lifestyle, and wellness facilities such as a homeopathic clinic, pharmacy and herbal store.
Other activities at the project include a Pilates studio, an aqua bike pool, silk rope classes and a rooftop meditation and yoga space, all designed to strengthen the body's core from the inside out. It adds that the children's activities are based on intuitive training and educational development through play.
Keturah Reserve, part of the new luxury real estate and hospitality brand Keturah, designed by renowned architect Charlie Wu, is scheduled for completion in the second quarter of 2025.
About the project, Talal Moafaq Al Gaddah, Senior Executive Chairman, said." Keturah Reserve was uniquely conceived and designed, with every detail carefully crafted to enhance and enrich the lives of its residents. The project is the epitome of luxury living with a true sense of community."
"The project is Keturah's concept to enhance and evoke deep wellness of mind and body through the innovative design of its interior, exterior and personal spaces, connecting residents to the surrounding nature through Bio Living," he said.
"Keturah Reserve is a place that takes care of the inner self and is inspired by the concept of 'inside out.' All the amenities, activities and catering services are planned with this in mind," Al Gaddah explained.
The centerpiece of the project, he notes, is the park, a 300,000-square-foot lushly landscaped space for residents to recharge and socialize under the shade of globally sourced millennial olive trees, a reminder of the Al Gaddah family's origins as olive farmers and plantation owners.
According to him, Keturah Reserve homes are angled to capture and maximize natural light, allowing it to gently diffuse throughout the interior with no heat or glare.
"The two-story interior spaces increase the flow of naturally cooled air and reduce the need for air conditioning. The open-space design also has no corridors or aisles, and each space has custom-designed furniture and fixtures to optimize the flow of passageways," he added.