Deyaar Developments, Dubai's leading property developer and real estate service provider, has redefined urban living in the region and reinvented the boundaries of traditional luxury with the launch of Mar Casa, an iconic waterfront project worth a total of Dhs1.1 billion.

The 52-storey Mar Casa residential tower consists of one-, two- and three-bedroom flats and luxury penthouses, each with floor-to-ceiling windows and balconies offering sweeping views of Dubai's ocean and skyline, and is expected to become a true landmark in Dubai's waterfront city.

"We are delighted to launch Mar Casa, an iconic new residential development that will change the concept of urban living and raise the standard of luxury and innovation in the area," said Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar Developments.

"With this project, we are excited to offer more real estate investment opportunities to new owners and investors who are interested in owning residential units that feature a sustainable concept in addition to luxury," he said.

Mar Casa is a residential destination in Dubai Ocean City, a mix of tradition and modernity that is perfectly connected to the Old Town as well as the financial centre of Dubai and the beautiful Jumeirah area. Downtown Dubai with its landmark Dubai Mall and Burj Khalifa is only a 10 minute drive away.

Mar Casa presents iconic architecture that blends the beauty of the sea with the cutting edge design of a modern metropolis, with exceptional amenities, smart and sustainable infrastructure and world class construction quality. The development's unique wave-like facade creates a harmonious link between land and sea, positioning Mar Casa as a pioneer of emotive luxury developments and a great place to live and invest.

Al Qatami said the quality of the project, the innovative design and attention to every detail are testament to Deyaar's reputation and commitment to creating unique and special communities that provide an unparalleled experience for residents and investors alike.

"We are excited about the launch of Mar Casa and look forward to our clients resonating with the concept and character of this iconic development," he said.

Smart and sustainable living is at the heart of Mar Casa, which features living spaces integrated with daylight, energy efficient light fittings, superior indoor air quality, energy efficient MEP systems to reduce energy demand, and the use of non-toxic building materials.

This iconic development offers a full floor of world-class recreational facilities such as indoor and outdoor residents' lounges, a castle court, yoga and lounge spaces, children's play areas and a kids' club. A rooftop infinity pool with breathtaking views provides the ideal space to relax, while a separate children's pool and beach-style pool with splash zone are also available on the main entertainment floor.

Each flat and penthouse at Mar Casa is a smart home with a state-of-the-art IP intercom, as well as intelligent access and lighting control systems. All units are also equipped with quality branded appliances.

Mar Casa's luxury units offer potential buyers a wide range of choices, with one-bedroom units ranging from 740-1265 square feet and starting at Dhs1.28 million. Two-bedroom flats and duplexes range from 1,100-3,285 sq ft, while three-bedroom flats and duplexes range from 1,850-4,170 sq ft, with ultra-luxurious executive and royal duplex penthouses ranging from 2,780-5,830 sq ft in floor area.

"Mar Casa redefines contemporary luxury in Dubai's high-end lifestyle destination by featuring an elevated lifestyle, unparalleled city and ocean views and meticulously designed amenities," said Nasser Amer, Vice President of Sales at Deyaar Developments.

"Using methods such as providing natural light and ventilation to reduce energy consumption, we can ensure continuity in sustainability, in line with the UAE's vision of achieving a healthy environment," he said.

"The offers we are introducing will include a fantastic payment plan, special rates and discounts on property registration fees, and much more," he added.